How Solberg modernized product discovery on Shopify, grew 15%
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
But Solberg's digital infrastructure had begun to lag behind the precision and global reach of the business itself.
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
But Solberg's digital infrastructure had begun to lag behind the precision and global reach of the business itself.
The challenge: A global brand on legacy tech
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
But Solberg's digital infrastructure had begun to lag behind the precision and global reach of the business itself.
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
13.0% increase in online order volume year-over-year
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
But Solberg's digital infrastructure had begun to lag behind the precision and global reach of the business itself.
The challenge: A global brand on legacy tech
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
The challenge: A global brand on legacy tech
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
The challenge: A global brand on legacy tech
Founded in 1968, Solberg Manufacturing has spent nearly six decades engineering filtration, separation, and silencing systems that protect industrial equipment and the environment across applications spanning vacuum pumps, compressors, turbomachinery, and power generation.
But Solberg's digital infrastructure had begun to lag behind the precision and global reach of the business itself.
With Shopify, Solberg saw results fast.
15.2%
Web revenue growth YoY
13%
Online order volume growth YoY
6.9%
Average order value post-launch
"HubSpot AEO turned a question we couldn't answer into a strategy we run every day. It drove 8,000 new visitors, 4,000 of them ICP-fit, and a 10% year-over-year lift in account conversions — and it gave Sandler a defensible answer to the AI question we'll keep building on."
Raymond Reddington
Director of Enterprise Marketing
Gruns